How does it feel to buy a home anywhere? - epic.
How does it feel to buy a home in the toughest city? - It feels like you're on an odessey worthy of a renaissance painting.
How does it feel to buy a home in the toughest city? - It feels like you're on an odessey worthy of a renaissance painting.
Let the Journey Begin emphasized with New Yorkers who often spend years staring at homes online before buying. By being honest about home buying we positioned Street Easy as the place for New Yorkers to go at any stage of their buying jouney.
Each stage of the buying journey feels dramatic so we painted the seven stages of buying in the style of the most dramatic artistic period in history - The Renaissance.
Street Easy are well known for their NYC subway campaigns. Let the Jouney Begin was on every subway line in the city. Social media and the press jumped in to to talk about the campaign. AM New York said "StreetEasy's new campaign brings The Met to the streets of NYC".
Let the Journey begin used empathy and honesty when it came to NY real estate. No over promise here. We said it was tough, showed it was tough and positioned Street Easy as the brand who can help you navigate it all.
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