Inner Circle Rum wanted to say 'Premium' but not in the usual stuffy, fancy-smancy way.
This rum was orignally the secret stash of the owners of a sugar plantation, the good stuff. We thought that was a great story to lean into. We loved the creative idea of 'Not made for you'. The tricky part was to say it in a way that wouldn't be taken literally.
In collaboration with Director Samuel Bennetts, we created a commercial specifically for cinema advertising. Thanks to budgets and timing we also got to create the stop animation parts of the commercial ourselves.
There we also, even lower budget commercials targetting the release of a few big movies.
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