People love Budweiser. They love the brand, the history and the puppies in the commercials. People love where Budweiser comes from. But, recently, they also love craft beers.
We needed them to love holding a Bud in their hand as much as they loved the brand.
Film: :60, :15's
Budweiser's America can was written about in both business and creative press. From Fast Company, to The New Yorker, to The Washington post and The New York Times. The can was recognized by the Clio awards and people everywhere grabbed an ice cold can of Bud. The campaign did so well, Budweiser has changed the can many times since. Bud has been names of US states, the US flag, and the Statue of Liberty.
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