Target needed a a creative idea that could last multiple seasons, and span more than 50,000 different products. These ranged from high fashion items to everyday necessities.
At Target, each product isn't just a, thing; a plastic dinosaur, a pink hat, or a lip gloss. Every product is an opportunity for customers to create their unique style.
TargetStyle became a verb. It became a new way of looking at the world. High end fashion items could be more playful. Everyday products could be more fashionable. TargetStyle was able to flex any way the client needed. Dozens of creative teams were able to take TargetStyle and execute on it across all medias.
TargetStyle could do fashion,...
...it could do product,...
...and it could do fashion and product at the same time.
TargetStyle worked in different languages,...
...and with nostalgia.
One team created a partnership with Vogue Magazine. The idea was to recreate famous Vougue spreads throughout time, all using Target product. This was a centerpiece for the famous, September issue of Vogue.
TargetSyle carried hundreds of messages and product categories. The campaign ran across multiple markets for numerous years. TargetStyle was reported on in Forbes, Digiday, and The New York Times. Executions were recoginised by the Clio awards.
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