ZUJI
Online travel booking company, Zuji, are doing everything they can to help more people go on holidays. To prove this we created a range of everyday products and sold them at ridiculously low prices. That way people could save more money for their holiday. The first thing we made were Baked Beans and sold each can for 10c. We opened Zuji pop up shops all over Australia and then created print, outdoor, online, DM and radio to tell everyone about it.
Every can of Zuji Baked Beans was actually an ad for Zuji. People were not only paying for these Zuji ads but also keeping them in their cupboards for months.