To get people back into the Post Office to use the myriad of services they provide the idea was to create a threat. A threat to the precious UK Post Office, a threat to national pride.
The way to fight 'Ze-Germans' is with your wallet at the UK Post Office.
After all, even the Deutschland Post ads say that the UK Post's products are better.
Deutschland Post will have stores, an ad campaign and be everything that the British Post Office isn't - Cold, clinical, efficient and German.
'Get Post Office travel insurance to fight 'Ze-Germans''.
Getting people to love The UK Post Office for what it is - old, stoic and most importantly, British.