This was part of a much bigger campaign but unfortunately Mitsubishi didn't have the budget to do a reality TV series.
The idea was to take city kids on a 12 week trek in to rural Australia. All to show the real difference owning Australia's best offroad vechicle can have on the whole family.
We did get to make this print campaign using some real city kids and the amazing talents of photographer Sean Izzard. www.seanizzard.com