Budweiser was bringing out a non-alcoholic beer - Prohibition Brew. We found out that the most compelling reason people would try a non-alcoholic beer is if it tasted the same as the beer they know and love - Budweiser. So we showed how only America's King of Beers could actually make a non-alcoholic beer that actually tasted like beer. And it paid off. Sales have beat expectations globally and will be launching in the U.S. in 2017.